Client Overview Company: Paristile Industry: Luxury Interior Design / Premium Tile Manufacturing Website: Paristile.com Challenge: Establish digital presence for a new luxury tile brand in a competitive market The Challenge Paristile approached Brand North with an ambitious goal: to launch a new premium tile brand that would stand out in a crowded luxury interior design market. As a newcomer to the space, Paristile faced several critical challenges: Limited Brand Recognition: As a new entrant, Paristile had no established market presence or customer base Competitive Landscape: The high-end tile market featured entrenched competitors with substantial marketing budgets Complex Buyer Journey: Luxury tile purchases involve multiple decision-makers (homeowners, designers, architects, contractors) Need for Immediate Revenue: Like most new brands, Paristile required a reliable revenue stream while building long-term brand equity What Paristile needed was not just a website, but a comprehensive digital strategy that would establish their brand, drive qualified traffic, and convert visitors into customers with a predictable return on investment. Our Approach Brand North implemented a three-pronged strategy addressing website development, organic visibility, and paid acquisition: 1. Award-Winning Website Design & Development We coordinated and managed the development of a website that would serve as the centerpiece of Paristile's digital presence. Our approach involved: Premium UX/UI Design: Creating a visual experience that reflected the luxury positioning of the Paristile brand Conversion-Optimized Architecture: Structuring the site to guide visitors through a logical journey from discovery to conversion Mobile-First Development: Ensuring flawless performance across all devices, particularly for designers who often work on-the-go High-Performance Infrastructure: Implementing a technical foundation that delivered exceptional page speed and user experience 2. Semantic SEO Implementation We built a comprehensive SEO strategy centered around semantic content networks that would establish Paristile as an authority in the luxury tile space: Semantic Content Mapping: Creating interconnected content clusters around key product categories and design applications Technical SEO Foundation: Implementing structured data, schema markup, and advanced technical optimizations Content Development Strategy: Producing high-value content targeted at each buyer persona in the decision-making process Authority Building: Developing strategic partnerships with design publications and influencers to build domain authority 3. Revenue-Generating Google Ads Management To drive immediate revenue while organic strategies matured, we implemented a sophisticated Google Ads approach: Account Architecture: Building a campaign structure aligned with Paristile's product categories and margin considerations Audience Targeting: Developing detailed audience segments based on buying intent and design preferences Conversion Tracking: Implementing comprehensive tracking to attribute revenue to specific campaigns and ad groups Continuous Optimization: Establishing a testing framework that consistently improved ROAS over time The Results Award-Winning Digital Presence Paristile.com won multiple design awards for its exceptional user experience and aesthetic excellence The website achieved an average session duration 68% higher than industry benchmarks Mobile conversion rates exceeded desktop by 15%, contrary to industry norms Site speed metrics ranked in the top 10% of luxury retail websites Organic Visibility Growth Achieved first-page rankings for 78% of target keywords within 12 months Built a semantic content network that ranked for over 3,200 relevant long-tail terms Organic traffic grew at an average of 27% month-over-month for the first year Organic search became the #1 source of qualified leads by month 10 Exceptional Paid Media Performance Delivered a consistent 5X return on ad spend (ROAS) across Google Ads campaigns Developed a repeatable sales channel that scaled predictably with spend increases Reduced cost-per-acquisition by 41% in the first 6 months through continuous optimization Created a sustainable revenue stream that supported Paristile's growth from startup to established brand Client Testimonial "Brand North didn't just build us a website—they created a comprehensive digital ecosystem that transformed Paristile from a concept into a thriving brand. Their strategic approach to website development, SEO, and paid media delivered measurable results from day one while establishing a foundation for long-term growth. The 5X ROAS we've consistently achieved through their Google Ads management has been instrumental in funding our expansion, while the award-winning website design has positioned us as a premium player in the luxury tile market. Their expertise in creating semantic content networks has established Paristile as an authority in our space—something we couldn't have achieved so quickly on our own." — CEO, Paristile Key Takeaways Brand North's work with Paristile demonstrates our ability to: Build Award-Winning Digital Experiences that reflect premium brand positioning Implement Advanced SEO Strategies that deliver sustainable organic growth Manage High-Performance Paid Media that consistently generates positive ROI Coordinate Complex Digital Projects from conception to execution Support New Brand Launches with strategies that deliver both immediate revenue and long-term growth Our integrated approach ensured that Paristile's digital presence wasn't just visually impressive but also strategically sound—driving measurable business results while establishing a foundation for continued expansion.