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Oct 29, 2024 B2B

Paris Tile - Ecommerce Case Study

Year

2024

Client

Paris Tile

Timeframe

6-Months

Client Overview

Company: Paristile
Industry: Luxury Interior Design / Premium Tile Manufacturing
Website: Paristile.com
Challenge: Establish digital presence for a new luxury tile brand in a competitive market

The Challenge

Paristile approached Brand North with an ambitious goal: to launch a new premium tile brand that would stand out in a crowded luxury interior design market. As a newcomer to the space, Paristile faced several critical challenges:

Limited Brand Recognition: As a new entrant, Paristile had no established market presence or customer base

Competitive Landscape: The high-end tile market featured entrenched competitors with substantial marketing budgets

Complex Buyer Journey: Luxury tile purchases involve multiple decision-makers (homeowners, designers, architects, contractors)

Need for Immediate Revenue: Like most new brands, Paristile required a reliable revenue stream while building long-term brand equity

What Paristile needed was not just a website, but a comprehensive digital strategy that would establish their brand, drive qualified traffic, and convert visitors into customers with a predictable return on investment.

Our Approach

Brand North implemented a three-pronged strategy addressing website development, organic visibility, and paid acquisition:

1. Award-Winning Website Design & Development

We coordinated and managed the development of a website that would serve as the centerpiece of Paristile’s digital presence. Our approach involved:

Premium UX/UI Design: Creating a visual experience that reflected the luxury positioning of the Paristile brand

Conversion-Optimized Architecture: Structuring the site to guide visitors through a logical journey from discovery to conversion

Mobile-First Development: Ensuring flawless performance across all devices, particularly for designers who often work on-the-go

High-Performance Infrastructure: Implementing a technical foundation that delivered exceptional page speed and user experience

2. Semantic SEO Implementation

We built a comprehensive SEO strategy centered around semantic content networks that would establish Paristile as an authority in the luxury tile space:

Semantic Content Mapping: Creating interconnected content clusters around key product categories and design applications

Technical SEO Foundation: Implementing structured data, schema markup, and advanced technical optimizations

Content Development Strategy: Producing high-value content targeted at each buyer persona in the decision-making process

Authority Building: Developing strategic partnerships with design publications and influencers to build domain authority

3. Revenue-Generating Google Ads Management

To drive immediate revenue while organic strategies matured, we implemented a sophisticated Google Ads approach:

Account Architecture: Building a campaign structure aligned with Paristile’s product categories and margin considerations

Audience Targeting: Developing detailed audience segments based on buying intent and design preferences

Conversion Tracking: Implementing comprehensive tracking to attribute revenue to specific campaigns and ad groups

Continuous Optimization: Establishing a testing framework that consistently improved ROAS over time

The Results

Award-Winning Digital Presence

Paristile.com won multiple design awards for its exceptional user experience and aesthetic excellence
The website achieved an average session duration 68% higher than industry benchmarks
Mobile conversion rates exceeded desktop by 15%, contrary to industry norms
Site speed metrics ranked in the top 10% of luxury retail websites

Organic Visibility Growth

Achieved first-page rankings for 78% of target keywords within 12 months
Built a semantic content network that ranked for over 3,200 relevant long-tail terms
Organic traffic grew at an average of 27% month-over-month for the first year
Organic search became the #1 source of qualified leads by month 10

Exceptional Paid Media Performance

Delivered a consistent 5X return on ad spend (ROAS) across Google Ads campaigns
Developed a repeatable sales channel that scaled predictably with spend increases
Reduced cost-per-acquisition by 41% in the first 6 months through continuous optimization
Created a sustainable revenue stream that supported Paristile’s growth from startup to established brand

Client Testimonial

“Brand North didn’t just build us a website—they created a comprehensive digital ecosystem that transformed Paristile from a concept into a thriving brand. Their strategic approach to website development, SEO, and paid media delivered measurable results from day one while establishing a foundation for long-term growth. The 5X ROAS we’ve consistently achieved through their Google Ads management has been instrumental in funding our expansion, while the award-winning website design has positioned us as a premium player in the luxury tile market. Their expertise in creating semantic content networks has established Paristile as an authority in our space—something we couldn’t have achieved so quickly on our own.”

— CEO, Paristile

Key Takeaways

Brand North’s work with Paristile demonstrates our ability to:

Build Award-Winning Digital Experiences that reflect premium brand positioning
Implement Advanced SEO Strategies that deliver sustainable organic growth
Manage High-Performance Paid Media that consistently generates positive ROI
Coordinate Complex Digital Projects from conception to execution
Support New Brand Launches with strategies that deliver both immediate revenue and long-term growth

Our integrated approach ensured that Paristile’s digital presence wasn’t just visually impressive but also strategically sound—driving measurable business results while establishing a foundation for continued expansion.

500k Revenue For A New brands

Our integrated approach ensured that Paristile's digital presence wasn't just visually impressive but also strategically sound—driving measurable business results while establishing a foundation for continued expansion.

We were able to increase lead generation through SEO

This resulted in a net increase of 5 leads a month to over 150 very qualified leads for kitchen remodeling 100% from Organic SEO.

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Common Qs

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What makes Brand North different from other marketing agencies?

Unlike traditional agencies that focus on isolated tactics or single channels, Brand North specializes in complete marketing and systems integration. We don't just run campaigns—we build comprehensive ecosystems where your marketing, sales, and operational platforms work together seamlessly. Our deep expertise in data architecture and marketing technology allows us to eliminate the inefficiencies that most businesses struggle with, while our Attribution Confidence Guarantee ensures complete transparency about what's working and what's not.

What exactly is the "Attribution Confidence Guarantee"?

Our Attribution Confidence Guarantee states: "We guarantee full transparency and attribution of all marketing efforts — or we'll fix it at no additional cost." This means we commit to connecting every marketing dollar you spend to measurable business outcomes. If we can't clearly demonstrate which marketing channels are generating results and provide complete visibility into your ROI, we'll fix the attribution system at our expense. For clients on monthly management agreements, if we fail to provide this level of transparency in any given month, you won't pay the management fee for that period. We're that confident in our ability to deliver measurable results.

How long does it typically take to see results from working with Brand North?

While every organization is different, our clients typically begin seeing meaningful improvements within the first 60-90 days. The first month focuses on discovery, system setup, and establishing baselines. By months 2-3, we've usually implemented initial optimizations that show measurable efficiency gains. Significant ROI improvements typically appear in months 3-6 as our systems integration work begins delivering comprehensive data and enabling more sophisticated optimization. Organizations with more complex marketing ecosystems or highly competitive markets may take longer to see dramatic shifts, but our process is designed to deliver incremental gains from the very beginning.

Do you work with businesses outside of healthcare?

Absolutely. While we have specialized expertise in behavioral healthcare marketing, our methodology works across many industries. Our approach to marketing efficiency and systems integration delivers results for B2B service providers, e-commerce businesses, SaaS companies, and other organizations with complex sales processes. The key qualification isn't your industry—it's whether your business values data-driven decision making and is committed to building marketing systems that scale efficiently. Our clients share a desire for marketing that's measurable, systematic, and directly tied to business outcomes.

What size organizations do you typically work with?

Brand North works best with mid-market and growth-stage organizations that have established revenue but need more sophisticated marketing systems to scale efficiently. Our clients typically have annual revenues between $2M and $50M and are looking to grow significantly within the next 2-3 years. They usually have some existing marketing infrastructure but recognize the limitations of their current approach. While we occasionally work with larger enterprises on specific integration projects, our sweet spot is organizations where our work can have transformative impact on their entire growth trajectory. We're not the right fit for early-stage startups still finding product-market fit or businesses looking for basic tactical execution without the strategic integration component.

Real results, real feedback

Brand North transformed our marketing from a cost center to a revenue engine. Their integration-first approach eliminated the chaos in our systems and gave us complete visibility into what's working. Within six months, our cost per acquisition dropped 40% while conversion rates increased 35%.

Working with Brand North transformed our digital presence. We are literally sending out leads to other companies because we can't keep up with the demand.