Projects | Brand North

Paris Tile - Ecommerce Case Study

Client Overview Company: Paristile Industry: Luxury Interior Design / Premium Tile Manufacturing Website: Paristile.com Challenge: Establish digital presence for a new luxury tile brand in a competitive market The Challenge Paristile approached Brand North with an ambitious goal: to launch a new premium tile brand that would stand out in a crowded luxury interior design market. As a newcomer to the space, Paristile faced several critical challenges: Limited Brand Recognition: As a new entrant, Paristile had no established market presence or customer base Competitive Landscape: The high-end tile market featured entrenched competitors with substantial marketing budgets Complex Buyer Journey: Luxury tile purchases involve multiple decision-makers (homeowners, designers, architects, contractors) Need for Immediate Revenue: Like most new brands, Paristile required a reliable revenue stream while building long-term brand equity What Paristile needed was not just a website, but a comprehensive digital strategy that would establish their brand, drive qualified traffic, and convert visitors into customers with a predictable return on investment. Our Approach Brand North implemented a three-pronged strategy addressing website development, organic visibility, and paid acquisition: 1. Award-Winning Website Design & Development We coordinated and managed the development of a website that would serve as the centerpiece of Paristile's digital presence. Our approach involved: Premium UX/UI Design: Creating a visual experience that reflected the luxury positioning of the Paristile brand Conversion-Optimized Architecture: Structuring the site to guide visitors through a logical journey from discovery to conversion Mobile-First Development: Ensuring flawless performance across all devices, particularly for designers who often work on-the-go High-Performance Infrastructure: Implementing a technical foundation that delivered exceptional page speed and user experience 2. Semantic SEO Implementation We built a comprehensive SEO strategy centered around semantic content networks that would establish Paristile as an authority in the luxury tile space: Semantic Content Mapping: Creating interconnected content clusters around key product categories and design applications Technical SEO Foundation: Implementing structured data, schema markup, and advanced technical optimizations Content Development Strategy: Producing high-value content targeted at each buyer persona in the decision-making process Authority Building: Developing strategic partnerships with design publications and influencers to build domain authority 3. Revenue-Generating Google Ads Management To drive immediate revenue while organic strategies matured, we implemented a sophisticated Google Ads approach: Account Architecture: Building a campaign structure aligned with Paristile's product categories and margin considerations Audience Targeting: Developing detailed audience segments based on buying intent and design preferences Conversion Tracking: Implementing comprehensive tracking to attribute revenue to specific campaigns and ad groups Continuous Optimization: Establishing a testing framework that consistently improved ROAS over time The Results Award-Winning Digital Presence Paristile.com won multiple design awards for its exceptional user experience and aesthetic excellence The website achieved an average session duration 68% higher than industry benchmarks Mobile conversion rates exceeded desktop by 15%, contrary to industry norms Site speed metrics ranked in the top 10% of luxury retail websites Organic Visibility Growth Achieved first-page rankings for 78% of target keywords within 12 months Built a semantic content network that ranked for over 3,200 relevant long-tail terms Organic traffic grew at an average of 27% month-over-month for the first year Organic search became the #1 source of qualified leads by month 10 Exceptional Paid Media Performance Delivered a consistent 5X return on ad spend (ROAS) across Google Ads campaigns Developed a repeatable sales channel that scaled predictably with spend increases Reduced cost-per-acquisition by 41% in the first 6 months through continuous optimization Created a sustainable revenue stream that supported Paristile's growth from startup to established brand Client Testimonial "Brand North didn't just build us a website—they created a comprehensive digital ecosystem that transformed Paristile from a concept into a thriving brand. Their strategic approach to website development, SEO, and paid media delivered measurable results from day one while establishing a foundation for long-term growth. The 5X ROAS we've consistently achieved through their Google Ads management has been instrumental in funding our expansion, while the award-winning website design has positioned us as a premium player in the luxury tile market. Their expertise in creating semantic content networks has established Paristile as an authority in our space—something we couldn't have achieved so quickly on our own." — CEO, Paristile Key Takeaways Brand North's work with Paristile demonstrates our ability to: Build Award-Winning Digital Experiences that reflect premium brand positioning Implement Advanced SEO Strategies that deliver sustainable organic growth Manage High-Performance Paid Media that consistently generates positive ROI Coordinate Complex Digital Projects from conception to execution Support New Brand Launches with strategies that deliver both immediate revenue and long-term growth Our integrated approach ensured that Paristile's digital presence wasn't just visually impressive but also strategically sound—driving measurable business results while establishing a foundation for continued expansion.

Oct 29, 2024 B2B

Case Study: White Light Behavioral Health

Dominating a Competitive Market Through Semantic SEO Excellence Client Overview Company: White Light Behavioral Health Industry: Behavioral Healthcare (Addiction & Mental Health Treatment) Location: Columbus, Ohio Services: Intensive Outpatient Programs, Outpatient Treatment, Sober Living Challenge: Establish market leadership in a highly competitive regional behavioral healthcare market The Challenge White Light Behavioral Health faced significant hurdles in the densely competitive Columbus, Ohio treatment landscape: Saturated Market: Columbus had 30+ established treatment providers competing for visibility Limited Differentiation: Most providers offered similar core services, making it difficult to stand out High Acquisition Costs: Average cost-per-acquisition through paid channels exceeded $12,000 Fragmented Online Presence: Main treatment website and sober living properties operated separately with no cohesive strategy Compliance Restrictions: Healthcare marketing regulations limited certain advertising approaches The leadership team recognized that sustainable growth required a fundamental shift in their digital strategy. Rather than continuing to rely on high-cost paid acquisition channels, they needed to establish robust organic visibility that would deliver qualified patients at a lower cost. Our Approach Brand North implemented a comprehensive behavioral healthcare SEO strategy focused on semantic search principles and multi-property integration: 1. Behavioral Healthcare Semantic Research & Strategy We began with extensive research into the behavioral healthcare landscape in Columbus: Comprehensive Keyword Mapping: Analyzed search patterns specific to Ohio insurance coverage, treatment modalities, and regional-specific terminology Competitor Content Gap Analysis: Identified key content opportunities overlooked by competing providers Patient Journey Mapping: Developed semantic content clusters aligned with each stage of the treatment decision process Insurance & Financial Coverage Analysis: Built specialized content addressing Ohio Medicaid, private insurance, and self-pay options 2. Multi-Property Website Rebuild Rather than treating the main treatment center and sober living properties as separate entities, we developed an integrated ecosystem: Unified Architecture: Built a technical foundation that allowed separate branding while creating semantic connections between properties Cross-Property Attribution: Implemented tracking that followed patients through the complete care journey Mobile-Optimized Experience: Created responsive designs that performed flawlessly on the devices used by the target demographic HIPAA-Compliant Forms & Interactions: Developed conversion paths that prioritized patient privacy while maximizing lead capture 3. Semantic Content Network Development We created a sophisticated content strategy based on semantic search principles: Treatment Modality Clusters: Comprehensive content networks around each treatment approach (CBT, DBT, MAT, etc.) Condition-Specific Content: In-depth resources addressing the full spectrum of substance use and co-occurring disorders Localized Treatment Information: Geo-specific content addressing Columbus neighborhoods and surrounding communities Insurance Navigation Resources: Detailed guides to using various insurance plans for treatment in Ohio Family & Support Content: Resources for loved ones involved in the treatment decision process 4. Technical SEO Implementation We built a technical foundation optimized for healthcare search visibility: Healthcare Schema Markup: Implemented specialized structured data for treatment facilities E-A-T Optimization: Enhanced expertise, authoritativeness, and trustworthiness signals crucial for healthcare sites Page Speed Optimization: Achieved 90+ PageSpeed scores on both mobile and desktop Internal Linking Strategy: Created semantic relationships between related content pieces The Results Explosive Organic Growth 10,000+ monthly organic visitors within 12 months, starting from under 800 78% of target keywords ranking on page 1 of Google 325% increase in non-branded organic traffic Outranked national competitors for Columbus-specific treatment searches Patient Acquisition Success 22 new patients per month directly attributed to organic search (up from 3) 68% reduction in overall patient acquisition costs 83% of insurance verification forms submitted through organic search channels 14.5% conversion rate from visitor to consultation request (industry average: 3.2%) Multi-Property Performance Seamless patient flow between main treatment website and sober living properties 42% of sober living residents initially discovered through the main treatment website Cross-property content delivering 38% higher engagement than single-property content Consistent branding experience across the entire treatment continuum Strategic Implementation Details Semantic SEO Excellence Brand North's semantic approach to behavioral healthcare SEO went beyond traditional keyword targeting: Topic Cluster Strategy: Instead of isolated blog posts, we built comprehensive content networks around core treatment concepts, with supporting content that addressed specific patient questions and concerns Entity Optimization: By establishing White Light Behavioral Health as a recognized entity in the Google Knowledge Graph, we enhanced visibility for branded searches Intent-Matching: Content was precisely aligned with search intent across the decision journey, from early research to active treatment seeking Authoritative Resources: Long-form content positioned White Light as the definitive source for Columbus-specific treatment information Competitive Differentiation To stand out in a crowded market, we emphasized White Light's unique strengths: Specialized Program Highlights: Featured distinct program elements that competitors lacked Staff Expertise Showcasing: Developed clinician profiles that highlighted specialized training and approaches Patient Journey Storytelling: Created anonymized success narratives that illustrated real outcomes Community Integration Content: Emphasized White Light's deep connections to the Columbus recovery community Client Testimonial "Brand North fundamentally transformed our digital presence and patient acquisition strategy. Before working with them, we were entirely dependent on referrals and expensive paid advertising that yielded inconsistent results. Their semantic SEO approach not only dramatically increased our visibility in the competitive Columbus market but also attracted precisely the types of patients our programs were designed to help. The integration of our main treatment website with our sober living properties created a seamless experience for patients exploring their options across the continuum of care. Reaching over 10,000 monthly visitors and consistently bringing in 22 new patients per month through organic channels has allowed us to reduce our marketing costs while growing our census. We now have a sustainable, scalable patient acquisition channel that continues to improve month after month." — Clinical Director, White Light Behavioral Health Key Takeaways Brand North's work with White Light Behavioral Health demonstrates our specialized expertise in: Behavioral Healthcare-Specific SEO that addresses the unique challenges of treatment marketing Competitive Market Positioning that enables regional providers to outperform larger competitors Multi-Property Integration that creates cohesive patient experiences across the treatment continuum Semantic Content Development that builds authoritative resource networks rather than isolated pages Patient Acquisition Optimization that delivers consistent, qualified admissions at reduced costs Our deep understanding of both the technical aspects of semantic SEO and the nuances of behavioral healthcare marketing allowed us to achieve results that transformed White Light's business model, enabling sustainable growth in a highly competitive market.

Oct 29, 2024 Drug Rehab Center