Explore how we've helped ambitious businesses transform their digital presence through thoughtfully crafted websites and applications that deliver meaningful results.
Palm Beach Premier Remodeling came to us wanting to get more traffic. They didn't just want traffic though, they wanted targeted leads that resulted in high end custom kitchen remodeling. We built them a brand new custom website that reflected their brand. We went into content creation sprints, picture, video, link building and full on google my business promotion. Their Business went from 0 to 100.
Client Overview Company: Paristile Industry: Luxury Interior Design / Premium Tile Manufacturing Website: Paristile.com Challenge: Establish digital presence for a new luxury tile brand in a competitive market The Challenge Paristile approached Brand North with an ambitious goal: to launch a new premium tile brand that would stand out in a crowded luxury interior design market. As a newcomer to the space, Paristile faced several critical challenges: Limited Brand Recognition: As a new entrant, Paristile had no established market presence or customer base Competitive Landscape: The high-end tile market featured entrenched competitors with substantial marketing budgets Complex Buyer Journey: Luxury tile purchases involve multiple decision-makers (homeowners, designers, architects, contractors) Need for Immediate Revenue: Like most new brands, Paristile required a reliable revenue stream while building long-term brand equity What Paristile needed was not just a website, but a comprehensive digital strategy that would establish their brand, drive qualified traffic, and convert visitors into customers with a predictable return on investment. Our Approach Brand North implemented a three-pronged strategy addressing website development, organic visibility, and paid acquisition: 1. Award-Winning Website Design & Development We coordinated and managed the development of a website that would serve as the centerpiece of Paristile's digital presence. Our approach involved: Premium UX/UI Design: Creating a visual experience that reflected the luxury positioning of the Paristile brand Conversion-Optimized Architecture: Structuring the site to guide visitors through a logical journey from discovery to conversion Mobile-First Development: Ensuring flawless performance across all devices, particularly for designers who often work on-the-go High-Performance Infrastructure: Implementing a technical foundation that delivered exceptional page speed and user experience 2. Semantic SEO Implementation We built a comprehensive SEO strategy centered around semantic content networks that would establish Paristile as an authority in the luxury tile space: Semantic Content Mapping: Creating interconnected content clusters around key product categories and design applications Technical SEO Foundation: Implementing structured data, schema markup, and advanced technical optimizations Content Development Strategy: Producing high-value content targeted at each buyer persona in the decision-making process Authority Building: Developing strategic partnerships with design publications and influencers to build domain authority 3. Revenue-Generating Google Ads Management To drive immediate revenue while organic strategies matured, we implemented a sophisticated Google Ads approach: Account Architecture: Building a campaign structure aligned with Paristile's product categories and margin considerations Audience Targeting: Developing detailed audience segments based on buying intent and design preferences Conversion Tracking: Implementing comprehensive tracking to attribute revenue to specific campaigns and ad groups Continuous Optimization: Establishing a testing framework that consistently improved ROAS over time The Results Award-Winning Digital Presence Paristile.com won multiple design awards for its exceptional user experience and aesthetic excellence The website achieved an average session duration 68% higher than industry benchmarks Mobile conversion rates exceeded desktop by 15%, contrary to industry norms Site speed metrics ranked in the top 10% of luxury retail websites Organic Visibility Growth Achieved first-page rankings for 78% of target keywords within 12 months Built a semantic content network that ranked for over 3,200 relevant long-tail terms Organic traffic grew at an average of 27% month-over-month for the first year Organic search became the #1 source of qualified leads by month 10 Exceptional Paid Media Performance Delivered a consistent 5X return on ad spend (ROAS) across Google Ads campaigns Developed a repeatable sales channel that scaled predictably with spend increases Reduced cost-per-acquisition by 41% in the first 6 months through continuous optimization Created a sustainable revenue stream that supported Paristile's growth from startup to established brand Client Testimonial "Brand North didn't just build us a website—they created a comprehensive digital ecosystem that transformed Paristile from a concept into a thriving brand. Their strategic approach to website development, SEO, and paid media delivered measurable results from day one while establishing a foundation for long-term growth. The 5X ROAS we've consistently achieved through their Google Ads management has been instrumental in funding our expansion, while the award-winning website design has positioned us as a premium player in the luxury tile market. Their expertise in creating semantic content networks has established Paristile as an authority in our space—something we couldn't have achieved so quickly on our own." — CEO, Paristile Key Takeaways Brand North's work with Paristile demonstrates our ability to: Build Award-Winning Digital Experiences that reflect premium brand positioning Implement Advanced SEO Strategies that deliver sustainable organic growth Manage High-Performance Paid Media that consistently generates positive ROI Coordinate Complex Digital Projects from conception to execution Support New Brand Launches with strategies that deliver both immediate revenue and long-term growth Our integrated approach ensured that Paristile's digital presence wasn't just visually impressive but also strategically sound—driving measurable business results while establishing a foundation for continued expansion.
Dominating a Competitive Market Through Semantic SEO Excellence
Client Overview
Company: The Nestled Recovery Center
Industry: Behavioral Healthcare (Addiction & Mental Health Treatment)
Location: Las Vegas Nevada
Services: Intensive Outpatient Programs, Outpatient Treatment, Sober Living
Challenge: Establish market leadership in a highly competitive regional behavioral healthcare market
The Challenge
The Nestled Recovery Center faced significant hurdles in the densely competitive Las Vegas, Nevada treatment landscape:
Saturated Market: Las Vegas had 30+ established treatment providers competing for visibility
Limited Differentiation: Most providers offered similar core services, making it difficult to stand out
High Acquisition Costs: Average cost-per-acquisition through paid channels exceeded $12,000
Fragmented Online Presence: Main treatment website and sober living properties operated separately with no cohesive strategy
Compliance Restrictions: Healthcare marketing regulations limited certain advertising approaches
The leadership team recognized that sustainable growth required a fundamental shift in their digital strategy. Rather than continuing to rely on high-cost paid acquisition channels, they needed to establish robust organic visibility that would deliver qualified patients at a lower cost.
Our Approach
Brand North implemented a comprehensive behavioral healthcare SEO strategy focused on semantic search principles and multi-property integration:
1. Behavioral Healthcare Semantic Research & Strategy
We began with extensive research into the behavioral healthcare landscape in Columbus:
Comprehensive Keyword Mapping: Analyzed search patterns specific to Ohio insurance coverage, treatment modalities, and regional-specific terminology
Competitor Content Gap Analysis: Identified key content opportunities overlooked by competing providers
Patient Journey Mapping: Developed semantic content clusters aligned with each stage of the treatment decision process
Insurance & Financial Coverage Analysis: Built specialized content addressing Ohio Medicaid, private insurance, and self-pay options
2. Multi-Property Website Rebuild
Rather than treating the main treatment center and sober living properties as separate entities, we developed an integrated ecosystem:
Unified Architecture: Built a technical foundation that allowed separate branding while creating semantic connections between properties
Cross-Property Attribution: Implemented tracking that followed patients through the complete care journey
Mobile-Optimized Experience: Created responsive designs that performed flawlessly on the devices used by the target demographic
HIPAA-Compliant Forms & Interactions: Developed conversion paths that prioritized patient privacy while maximizing lead capture
3. Semantic Content Network Development
We created a sophisticated content strategy based on semantic search principles:
Treatment Modality Clusters: Comprehensive content networks around each treatment approach (CBT, DBT, MAT, etc.)
Condition-Specific Content: In-depth resources addressing the full spectrum of substance use and co-occurring disorders
Localized Treatment Information: Geo-specific content addressing Columbus neighborhoods and surrounding communities
Insurance Navigation Resources: Detailed guides to using various insurance plans for treatment in Ohio
Family & Support Content: Resources for loved ones involved in the treatment decision process
4. Technical SEO Implementation
We built a technical foundation optimized for healthcare search visibility:
Healthcare Schema Markup: Implemented specialized structured data for treatment facilities
E-A-T Optimization: Enhanced expertise, authoritativeness, and trustworthiness signals crucial for healthcare sites
Page Speed Optimization: Achieved 90+ PageSpeed scores on both mobile and desktop
Internal Linking Strategy: Created semantic relationships between related content pieces
The Results
Explosive Organic Growth
10,000+ monthly organic visitors within 12 months, starting from under 800
78% of target keywords ranking on page 1 of Google
325% increase in non-branded organic traffic
Outranked national competitors for Columbus-specific treatment searches
Patient Acquisition Success
22 new patients per month directly attributed to organic search (up from 3)
68% reduction in overall patient acquisition costs
83% of insurance verification forms submitted through organic search channels
14.5% conversion rate from visitor to consultation request (industry average: 3.2%)
Multi-Property Performance
Seamless patient flow between main treatment website and sober living properties
42% of sober living residents initially discovered through the main treatment website
Cross-property content delivering 38% higher engagement than single-property content
Consistent branding experience across the entire treatment continuum
Strategic Implementation Details
Semantic SEO Excellence
Brand North's semantic approach to behavioral healthcare SEO went beyond traditional keyword targeting:
topic Cluster Strategy: Instead of isolated blog posts, we built comprehensive content networks around core treatment concepts, with supporting content that addressed specific patient questions and concerns
Entity Optimization: By establishing White Light Behavioral Health as a recognized entity in the Google Knowledge Graph, we enhanced visibility for branded searches
Intent-Matching: Content was precisely aligned with search intent across the decision journey, from early research to active treatment seeking
Authoritative Resources: Long-form content positioned White Light as the definitive source for Columbus-specific treatment information
Competitive Differentiation
To stand out in a crowded market, we emphasized White Light's unique strengths:
Specialized Program Highlights: Featured distinct program elements that competitors lacked
Staff Expertise Showcasing: Developed clinician profiles that highlighted specialized training and approaches
Patient Journey Storytelling: Created anonymized success narratives that illustrated real outcomes
Community Integration Content: Emphasized White Light's deep connections to the Columbus recovery community
Client Testimonial
"Brand North fundamentally transformed our digital presence and patient acquisition strategy. Before working with them, we were entirely dependent on referrals and expensive paid advertising that yielded inconsistent results. Their semantic SEO approach not only dramatically increased our visibility in the competitive Columbus market but also attracted precisely the types of patients our programs were designed to help.
The integration of our main treatment website with our sober living properties created a seamless experience for patients exploring their options across the continuum of care. Reaching over 10,000 monthly visitors and consistently bringing in 22 new patients per month through organic channels has allowed us to reduce our marketing costs while growing our census. We now have a sustainable, scalable patient acquisition channel that continues to improve month after month."
— Clinical Director, The Nestled Recovery Center
Key Takeaways
Brand North's work with White Light Behavioral Health demonstrates our specialized expertise in:
Behavioral Healthcare-Specific SEO that addresses the unique challenges of treatment marketing
Competitive Market Positioning that enables regional providers to outperform larger competitors
Multi-Property Integration that creates cohesive patient experiences across the treatment continuum
Semantic Content Development that builds authoritative resource networks rather than isolated pages
Patient Acquisition Optimization that delivers consistent, qualified admissions at reduced costs
Our deep understanding of both the technical aspects of semantic SEO and the nuances of behavioral healthcare marketing allowed us to achieve results that transformed White Light's business model, enabling sustainable growth in a highly competitive market.
We're always looking for talented individuals who share our passion for digital excellence and client success.
Finally found a team that understands both design and business. Our brand now perfectly captures what makes us different.
George Kocher
CEO & Co-founder
Get quick answers about working with us and our approach to digital solutions. Can't find what you're looking for? Reach out below!
Unlike traditional agencies that focus on isolated tactics or single channels, Brand North specializes in complete marketing and systems integration. We don't just run campaigns—we build comprehensive ecosystems where your marketing, sales, and operational platforms work together seamlessly. Our deep expertise in data architecture and marketing technology allows us to eliminate the inefficiencies that most businesses struggle with, while our Attribution Confidence Guarantee ensures complete transparency about what's working and what's not.
Our Attribution Confidence Guarantee states: "We guarantee full transparency and attribution of all marketing efforts — or we'll fix it at no additional cost." This means we commit to connecting every marketing dollar you spend to measurable business outcomes. If we can't clearly demonstrate which marketing channels are generating results and provide complete visibility into your ROI, we'll fix the attribution system at our expense. For clients on monthly management agreements, if we fail to provide this level of transparency in any given month, you won't pay the management fee for that period. We're that confident in our ability to deliver measurable results.
While every organization is different, our clients typically begin seeing meaningful improvements within the first 60-90 days. The first month focuses on discovery, system setup, and establishing baselines. By months 2-3, we've usually implemented initial optimizations that show measurable efficiency gains. Significant ROI improvements typically appear in months 3-6 as our systems integration work begins delivering comprehensive data and enabling more sophisticated optimization. Organizations with more complex marketing ecosystems or highly competitive markets may take longer to see dramatic shifts, but our process is designed to deliver incremental gains from the very beginning.
Absolutely. While we have specialized expertise in behavioral healthcare marketing, our methodology works across many industries. Our approach to marketing efficiency and systems integration delivers results for B2B service providers, e-commerce businesses, SaaS companies, and other organizations with complex sales processes. The key qualification isn't your industry—it's whether your business values data-driven decision making and is committed to building marketing systems that scale efficiently. Our clients share a desire for marketing that's measurable, systematic, and directly tied to business outcomes.
Brand North works best with mid-market and growth-stage organizations that have established revenue but need more sophisticated marketing systems to scale efficiently. Our clients typically have annual revenues between $2M and $50M and are looking to grow significantly within the next 2-3 years. They usually have some existing marketing infrastructure but recognize the limitations of their current approach. While we occasionally work with larger enterprises on specific integration projects, our sweet spot is organizations where our work can have transformative impact on their entire growth trajectory. We're not the right fit for early-stage startups still finding product-market fit or businesses looking for basic tactical execution without the strategic integration component.
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