Is your company ready to step out of the digital darkness? SEO stands for search engine optimization and it is the way potential customers find your website without paying for ads. Google and other search engines have changed the way they value and rank websites drastically over the last few years. Ultimately, it’s a good thing because search engines are able to differentiate the way they value good content and give better credit to content that they can understand and backlinks from websites that are authoritative and relavant. They days of spam and keyword stuffing are gone.
At Brand North, We’ve helped hundreds of clients make more money from real SEO and lucky enough, we’re located right in Boca Raton, Florida.
In this article, we’ll get right into our process and what we do, starting with what SEO is and WHY seo is so important.
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Why Is SEO So Important?
WIthout SEO, people will not be able to discover your website organically. Organic growth (in SEO terms, not Whole Foods) refers to the process of climbing the ladder of Google search results until your business ranks on page #1. If you’re on page 2, like we said above, you are essentially invisible to the majority of people who have never heard of your business.
SEO is important because it helps your business grow – and that’s the bottom line. You need to rank on page one. You need to be seen as the best answer in your industry.
Things like Google Ads will help you get leads… Make no mistake about that. The issue is that your traffic will flatline from that source once you stop paying for that advertisement (or Facebook Ads, or Instagram Ads, etc.).
If a blog you write ranks #1 for a question that users are asking on Google, you’re going to have what we call a “money page”. I.E. – your high ranking blog page is going to make you money long after you write it, especially if you tie in your brand or service in a helpful manner to the visitor.
SEO helps our clients gain leads and new business. It can be the difference between a thriving company and a business that has to put their Groupon in the clearance section. With so many local businesses investing in local SEO, you can’t afford not to.
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SEO Secret Sauce
We drive more visitors to your website through search optimization. Our full-service digital marketing agency will help grow your business and generate more leads. 10x your ROI today with our SEO services.
At Brand North, we offer superior SEO strategy which is why we’re rated the Best Web Design & SEO Agency in Boca Raton FL. SEO – stands for search engine optimization – describes the process of getting to page one of a Google search query without paying for Google advertisements.
With all of our clients ranking on page 1 for their target keywords, we believe that ranking on page 2 for a local search is unacceptable.
Do a Google search for a local business. SEO efforts exclude those results that say “AD” to the left of them. Those are paid Google ads. Which we also offer.
SEO Expectations & Results
We don’t lead clients on. SEO isn’t an overnight matter and we don’t want to pretend that it is.
Your marketing goals are the most important thing to us. This is why we’re realistic and pragmatic from the very first phone call. Our Boca Raton SEO clients can attest to this.
We’ll never agree to a goal that we can’t achieve. But we’re very sure that we’ll be able to meet and exceed your expectations.
- Fill out the form on our home page or contact page for a free marketing consultation.
- We’ll call you to discuss your goals and anchor the benchmarks of the relationship.
- Our team will design a campaign based on your budget, geography, and needs.
- We’ll keep you up to date with our efforts, including any website design, SEO work, and maintenance.
- Count on us going above and beyond to help you reach your local or national business goals.
SEO Companies Boca Raton
See that header above that says “SEO Companies Boca Raton”? That keyword is searched 590 times a month.
How do we know? It’s our job to know.
We solve your marketing problems by addressing the issues that need solving.
We do everything that a local and national SEO company does – and more.
Keyword research, content creation, beautiful website design, and search acquisition strategy will get you quality & targeted leads for your business. We build your site with speed in mind – which helps search engines find your website faster. Which helps your rankings. Which gets you to page 1. I think you can see where we’re going with this.
Read on to see what strategies our SEO experts utilize to get your website high-quality traffic.
Link building is a tried and true SEO practice that can increase the authority of your website. It’s the process of acquiring backlinks – also known as ‘hyperlinks’ or ‘links’ – that link from another website to your own. Search engines “crawl” the internet and the links between various pages and websites to get a better understanding of the importance of particular websites.
This means that if you get many links from high-authority (trustworthy) websites, it’ll boost your rankings on the Google search results. If the link is from a reputable site, it’ll also increase your credibility in the eyes of your visitors. It’s one of the reasons our website lets you know that we’re partners with Forbes; backlinks from their site increase the strength of our website in the eyes of Google, and it boosts our credibility with our business partners and potential clients that visit our site.
Backlinks can determine how well a page will rank because Google looks at the number of links pointing to a particular page, and not just the quality of content on a page. When you have a number of quality backlinks pointing to shareable content, that is when the magic happens.
We don’t just write a blog article to write a blog article. We write highly-optimized content that is sharable and designed to convert potential customers into paying clients. Google continues to prioritize quality content over quantitative content and we always keep this in mind.
This means that the content that actually helps your client base will not go unrewarded; rather, the more helpful and user-friendly your content is to a website visitor, the more attention it will receive from Google and its algorithm. We have incredibly experienced and award-winning copywriters at our disposable for our Boca Raton SEO efforts.
Content is king, yes. And good copy is its queen. Not only can we redesign a website, we can rewrite it for you as well.
More than half of your customers are going to see your website on a mobile device of some kind. It’ll probably be a mobile phone. Your website needs to be optimized for SEO and mobile devices. We believe that your website should look good on a laptop, a tablet, a phone, and a TV.
In fact, Google’s algorithm ranks websites for mobile devices first and desktop computers second. Mobile devices will continue to grow their influence and dictate how SEO companies perform their marketing.
52.2% of web traffic came from mobile phones in 2018. That number is definitely higher in 2020. It doesn’t even include smart watches, tablets, smart TV’s, new mobile technology, and even connected appliances.
If you think that your fridge will be capable of completing a Google search in five years, you’re probably right.
Our SEO Services For Local Boca Raton Florida Businesses
Our in-house team of SEO experts offer a number of SEO & digital marketing and web design services and can provide discounts to local businesses headquartered in Boca Raton. We are one of the SEO companies Boca Raton has come to rely upon.
SEO Agency Analytics
We install Google Analytics and other tracking software on every website we work with to make sure that we know the search behavior of every single person that visits your site. This means enhanced Ecommerce, universal analytics, cross device tracking, newsletter and contact form tracking, and host-name spam filtration.
We’ll know which pages get the most traffic, and that’ll let us know which pages to optimize to bring in additional leads and marketing avenues for our clients.
We track all of your marketing avenues and sales channels to see exactly where each lead is coming in from. That means you’ll be able to differentiate which leads come in from where, including SEO, Google Ads, Facebook Ads, landing pages, form fills and even phone calls.
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Local SEO Strategy For Florida Businesses
According to the Kelsey Group, 97% of people use the internet to research local businesses before they shop locally. And that data was from 2010.
We’re going to assume that number is closer to 100% now.
46% of Google searches seek local information. You get the point.
Local SEO is how we got our start and it’s always been our bread-and-butter. We use geo-targeted campaigns to get local businesses quality leads; leads that turn into the ideal customer.
We meticulously research and plan effective search strategies to make sure your business is available on the web and of maximum usefulness to your customers. Here are just some of the steps we take for local business marketing: We do tons of marketing for contractors and handle lots of different local businesses even, enterprise level businesses that need a local SEO client acquisition strategy.
We optimize your Google My Business page, which makes it even easier for people to discover your business.
We optimize every local business directory that you’re in. These are easy backlinks and easy exposure.
All website content on your website gets optimized for local keywords. We are able to use extremely targeted keywords to make you #1 in your area.
We work with you and your customers to get positive online reviews on multiple platforms.
Our developers make sure that your website is mobile-responsive and that the website has no speed issues.
Emphasis is placed on any social media presence that you might have, and periodical content will be added to multiple channels to keep your site and your brand relevant.
A Brief SEO FAQ
This stands for “search engine optimization”. SEO describes the process that helps increase brand exposure, the number of visitors to your website, and the quantity/quality of customers that you obtain from your website.
It’s human psychology, modern marketing, and a way to gain a competitive edge all rolled into one. It’s our job as SEO digital marketers to understand what people are searching for online – then have your website rank for what potential customers are searching for. What questions are they asking? What content do they want to consume? What words are they using? Application of these answered questions will help rank your website, drive leads to your company, and ultimately increase the health and wealth of your business.
Engines like Google, Yahoo, and Bing discover and catalogue websites by “crawling” through billions of pages of content. They use thousands of different factors to help rank websites and to determine which content will most likely answer your search query.
Surprisingly, 90.63% of all content gets no traffic whatsoever. And to add to that – 5.29% of that content gets less than ten visits a month. That means that your content has to be searchable. And good. Very good.
Our job is to have you rank #1 for a particular industry, question, or keyword. Which brings us to…
A keyword, as it applies to SEO and search engines, are phrases and words that are added to content to improve the search engine rankings for those terms. For example, the title of this page is “Boca Raton SEO”, which is a local keyword people search for when they need an SEO
company in Boca Raton. By titling this page Boca Raton SEO, it increases the likelihood that we’ll be on page 1 when someone searches for that term.
We discover which keywords are best for a business through keyword research; this process includes weighing a combination of the commercial intent, search volume, price, and competitiveness of a search term or phrase.
As an example, massive keywords such as “laptops for sale” are incredibly expensive and difficult to rank for because there is so much competition. We utilize “long-tail keywords”, which are more precise, longer worded keywords that target a niche in a particular industry. A long-tail keyword for this example would be “refurbished rose gold apple laptop for sale”. It’s going to get less search volume… but on a percentage basis, it’ll convert way more searches into sales per advertising dollar.
This is highly dependent on what industry and which keywords you want to rank for. The higher the competitiveness for a keyword (the more times it is searched for, essentially), the more it is going to cost to rank for that keyword. Website development and design is also dependent on the complexity of the website, such as how many products a company has, how many pages are needed, how many blogs, and so on and so forth. The easiest way to find out is to contact us.
For a longer SEO Q&A, visit our in depth FAQ page.