Case Study: The Ridge Ohio

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The Ridge Ohio
Case Study

49% Organic Traffic Increase for “The Ridge Ohio” in One Year

About Client

The Ridge is an addiction treatment and recovery center in Ohio. They came on board to improve their Organic search visibility in Ohio for better leads.

The Plan

  • The client wanted to improve their organic visibility in Ohio for all the drug and alcohol rehab-relevant keywords. They also wanted to make sure that their transactional keywords should start ranking as most of their traffic was from the blogs.

  • The client’s website had technical issues, SCHEMA code issues, internal linking issues, and content gap issues.

  • We had to come up with detailed technical and content audits to fix the existing SEO issues and work on the content plan for the primary pages and internal linking plans to make sure the focus is shifted toward the transactional keywords.

plan image

The Execution

  • 1

    We did an in-depth Technical and content Audit to figure out the existing website issues and came up with a detailed plan of keyword mapping with the existing and upcoming landing pages/blog posts.

  • 2

    We created in-depth content for all the service pages and we also came up with area pages to target all the nearby locations of Ohio.

  • 3

    We created a structured internal linking plan to push the primary pages using the already dominating blog posts.

  • 4

    We created detailed SCHEMA CODES for Google to understand all the company’s services and their targeted locations for improving the GMB visibility in Local listings as well.

  • 5

    Started an aggressive outreach campaign to connect with all the relevant content resources/blogs for listing the client’s website on their blogs to enhance visibility even further.

The Results

+49%

Organic

Traffic

+287%

Keyword

Visibility

+48%

Business Impression

by Mobile Maps

+3%

Business Impression

by Mobile Search