Efficient and Impactful Behavioral Health Strategy
Behavioral Health Growth Mastery provides tools, templates, and frameworks to optimize operations, boost marketing ROI, and deliver patient-centered outcomes—without overwhelming your team or budget.
Operational Inefficiency Is Holding Back Great Facilities
If you're the CEO or VP of Marketing at a private behavioral health facility, you already know:
Your team is working hard — but the systems aren't working as hard as they should.
You're spending real money on marketing — but not always seeing a predictable return.
You've built something meaningful — but the business side still feels fragile.
It's not a knowledge problem. It's a framework problem.
The Weight of Leading a Mission-Driven Facility Without the Right Systems
You're constantly making high-stakes marketing decisions with limited data and unclear KPIs.
You're under pressure to grow, but you're not going to sacrifice quality of care to do it.
Worst of all, you know there's a better way to run this — you just haven't seen it modeled in one place.
Your facility's marketing assets are inconsistent and outdated, hurting your professional image.
You've tried internal teams, outside agencies, and disconnected software tools — and you're still flying blind.
Built by Operators, Not Theorists
This program is built by George, a behavioral health investor, operator, and founder of Brand North — a performance marketing agency serving facilities like yours with retainers up to $10K/month.
He's run centers, invested in others, and worked side-by-side with teams in teen mental health, addiction recovery, TMS clinics, and more. This isn't theory.
Every framework, dashboard, and SOP inside Growth Mastery has been tested in the field — under pressure — and built for scale.
Just clarity, control, and capacity — in one unified system.
Behavioral Health Growth Mastery gives you an operator's playbook for running a high-performance facility, where marketing, operations, and clinical outcomes actually talk to each other.
George Kocher
George Kocher, CEO of Brand North, is a prominent public speaker who specializes in addressing digital marketing, lead generation, and AI-focused events as well as mergers and acquisitions.
George was recently a platinum sponsor at the Behavioral Healthcare Summit where he spoke about technology advancements in behavioral healthcare.
Book a call with him to discuss how Brand North can help achieve your goals.
No more patchwork solutions.
No more patchwork solutions.
Just clarity, control, and capacity — in one unified system.
Brand North transformed our marketing from a cost center to a revenue engine. Their integration-first approach eliminated the chaos in our systems and gave us complete visibility into what's working. Within six months, our cost per acquisition dropped 40% while conversion rates increased 35%.
Working with Brand North transformed our digital presence. We are literally sending out leads to other companies because we can't keep up with the demand.
Trusted by the world's biggest brands
Thoughtfully Delivered, Ethically Grounded
This isn't a mass-market course. It's a strategic framework created specifically for behavioral health leaders who care deeply about their mission and their metrics.
Because of the depth of access and value included, we don't offer blanket refunds — but this program isn't something you're expected to implement alone.
Between the plug-and-play templates, monthly live Q&A, and optional community access, you'll have ongoing support to guide your progress.
If you're serious about building a more efficient, ethical, and sustainable facility — we're here to help you do it.
Founder's Access Ends Soon
This is the introductory version of Behavioral Health Growth Mastery — priced lower than future iterations and bundled with the $6,000 TreatmentNotes bonus.
Once we gather a small number of initial case studies, pricing will increase — and the live Q&A component will likely be removed.
If you're a fit, this is your window to get full, lifetime access to the entire Growth Mastery Framework at the most accessible pricing it will ever be offered.
This includes lifetime access to all core materials, tools, updates, and live Q&A calls — with strategic insights you won't find anywhere else in the industry.
Finally found a team that understands both design and business. Our brand now perfectly captures what makes us different.
What is included in the Behavioral Health Growth Mastery program?
The program includes comprehensive core training modules covering marketing ROI strategy, CRM setup, KPI frameworks, and staff onboarding systems. You'll receive the Admissions Optimization Toolkit with high-performing intake scripts, plug-and-play SOPs, and KPI dashboards. Bonuses include 3 months access to TreatmentNotes ($6,000 value), Insurance Estimator tool, Alumni Engagement Blueprint, and Executive Scorecard. You also get lifetime access to monthly Q&A sessions with George and optional private community access.
How much does the Behavioral Health Growth Mastery course cost?
The current Founder's Access pricing is $5,800 as a one-time payment, which includes lifetime access to all materials, tools, updates, and live Q&A calls. This introductory pricing is lower than future iterations and includes the $6,000 TreatmentNotes bonus. Once initial case studies are gathered, pricing will increase and some components like live Q&A may be removed.
Is this program specifically designed for behavioral health facilities?
Yes, this program is built specifically for behavioral health facilities by George Kocher, who is a behavioral health investor and operator. The frameworks have been tested in teen mental health centers, addiction recovery facilities, TMS clinics, and other behavioral health settings. Every tool, template, and SOP has been field-tested under real operational pressure in the behavioral health industry.
Do you offer refunds for the Growth Mastery program?
Due to the depth of access and value included in the program, blanket refunds are not offered. However, you're not expected to implement the program alone. The course includes plug-and-play templates, monthly live Q&A sessions with George, and optional community access to guide your progress and ensure successful implementation.
What qualifications should my facility have to benefit from this program?
This program works best for private behavioral health facilities with leadership serious about building efficient, ethical, and sustainable operations. You should be experiencing challenges with inconsistent marketing results, operational inefficiencies, or limited data for decision-making. The program is designed for facilities that value both quality of care and business growth, and are committed to implementing systematic approaches rather than patchwork solutions.
Build a Better Behavioral Health Facility
Behavioral Health Growth Mastery helps clinics streamline operations, boost marketing ROI, and improve outcomes—without burning out your team or budget.
No more patchwork solutions. 
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